The Dubai Coffee Auction: Inmaculada Coffee Farms

Immaculada: Precision, innovation, and the future of Colombian coffee

In the world of specialty coffee, few names are as synonymous with innovation and meticulous quality as Immaculada. Jorge Castro, the Production and Sales Director, has redefined what it means to produce exceptional coffee in Colombia, blending scientific precision with a deep respect for tradition. Through cutting-edge processing techniques, data-driven farm management, and a steadfast commitment to sustainability, Immaculada is setting new benchmarks for the industry.

From industrial engineering to specialty coffee

Jorge Castro’s journey into coffee was anything but conventional. Originally trained as an industrial engineer, he first worked in logistics and efficiency-driven roles before transitioning into the specialty coffee sector. His background in data analysis and process optimization became invaluable as he helped transform Immaculada into one of Colombia’s most advanced coffee farms.

Rather than romanticizing coffee production, Castro approached it with a scientist’s mindset—measuring, analyzing, and refining every step of the process. With his influence, Immaculada has incorporated technology and structured methodologies that enhance quality while maintaining the authenticity of their coffees.

The pursuit of coffee excellence

Immaculada is known for its high-elevation farms near Cali, Colombia, where optimal growing conditions contribute to dense, flavor-packed coffee cherries. With 35 hectares under cultivation, the farm focuses on exotic varieties such as Geisha, Sudan Rume, and Eugenioides, each carefully managed to express its best characteristics.

The farm employs a data-driven approach to coffee production, using mobile apps to track key performance indicators (KPIs) in every stage—from planting and harvesting to fermentation and drying. This meticulous attention to detail ensures consistency and continuous improvement across all processes.

A balanced approach to innovation

Immaculada has embraced modern fermentation techniques while maintaining the integrity of its coffee. Castro and his team use controlled yeast strains to guide fermentation, enhancing specific flavor profiles without masking the natural qualities of the coffee. Unlike some controversial co-fermentation methods that introduce foreign ingredients, Immaculada focuses on refining traditional processes rather than altering the coffee’s inherent character.

One of their standout coffees, the 926 Geisha Signature, exemplifies their approach. Grown at high altitudes and processed as a natural, this coffee boasts bright floral notes, tropical fruit sweetness, and a smooth, refined finish. By perfecting natural fermentation and slow drying techniques, Immaculada ensures that each batch reaches its full potential.

Educating the market and shaping the future

Beyond production, Immaculada plays a crucial role in educating both consumers and industry professionals. Castro believes in transparency and honesty about processing methods, ensuring that buyers understand the effort behind each cup. Their marketing strategy focuses on education—teaching roasters and consumers about the nuances of specialty coffee rather than simply following trends.

Competitions and auctions have also become vital platforms for Immaculada. Their coffees have consistently placed among the best in global events, and their participation in the Dubai Coffee Auction is set to further solidify their reputation as a leader in the specialty coffee world.

The road ahead

Immaculada’s success is built on a foundation of precision, passion, and a relentless drive for quality. As the specialty coffee industry evolves, Jorge Castro and his team continue to push boundaries while staying true to the essence of Colombian coffee. With their unwavering commitment to excellence, Immaculada is not only producing some of the finest coffees in the world but also shaping the future of the industry itself.


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Join Jorge Castro in the The Cupping Table - Podcast by M-Cultivo

Jorge Castro of Inmaculada Coffee, joins M-Cultivo to discuss how he blends industrial engineering with coffee farming, the role of data-driven decision making in quality, and how Inmaculada is setting new industry standards with exotic varieties and innovative fermentation.

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The Dubai Coffee Auction by DMCC

Join us for a live event taking place at the World of Coffee Dubai on February 11th and the Global Online Auction event happening on March 13th. Curated by M-Cultivo, this first-of-its-kind event will showcase the world’s top producers.