Maria Olano |  FNC’s Impact on the Future of Colombian Coffee

As we delve deeper into the world of coffee, certain narratives shape the landscape with their rich histories and innovative futures. One such story lies within the Colombian coffee industry, led by the Federación Nacional de Cafeteros de Colombia (FNC). In a recent episode of The Cupping Table by M-Cultivo, an enlightening conversation with Maria Alejandra Olano, Senior Coffee Trader for the FNC, shed light on the complexities and future of Colombian coffee.

A Storied Legacy

Founded in 1927, the FNC has evolved into more than just a coffee trading entity—it is the backbone of Colombian coffee culture and commerce. As Maria explains, FNC operates as a multi-dimensional organization, serving as traders, producers, roasters, and café operators. With over 650 Juan Valdez shops worldwide, with Buencafé one of the leading suppliers of instant coffee in the world, FNC showcases the diverse portfolio of Colombian coffee and ensures that value-added processes such as roasting and transformation remain within the country.

Transformative Research & Consistency

A key pillar of FNC’s efforts is research conducted by its scientific arm, CENICAFE, which focuses on sustainability, productivity, and resilience to challenges such as coffee leaf rust. Thanks to decades of investment in research, 88% of Colombia’s coffee farms now grow rust-resistant varieties. This proactive approach ensures a consistent and high-quality coffee supply, which has made Colombian coffee a global benchmark.

The Strategy of Specialty

Maria underscores the importance of specialty coffee as the pathway to profitability for Colombian coffee growers. Despite market volatility, the FNC remains committed to fostering specialty coffee through differential pricing strategies that benefit both producers and buyers. Programs like Craft Coffees create direct relationships between growers and roasters, ensuring that high-quality lots are rewarded with premium payments.

Innovation in Auctions

One of the most significant innovations of the FNC is the Colombia Land of Diversity Auction, which celebrates its 10th version this year. This prestigious auction spotlights Colombia’s finest coffees, selected by international buyers and cupped at events around the world—including in Shanghai and Amsterdam. By fostering direct connections between producers and buyers, these auctions enhance the transparency and value of Colombian coffee on the global stage.

Looking Ahead

Maria expresses optimism about the future, noting the increasing number of potential coffee drinkers worldwide and the unique flavor profiles Colombia offers. She envisions continued advancements in farming techniques, market access, and value chain transparency to ensure long-term sustainability.

Listen Now to the Full Episode

For a deeper understanding of the FNC's  initiatives and insights from Maria, watch the full episode of The Cupping Table by M-Cultivo. Discover the strategies, challenges, and breakthroughs that are driving Colombian coffee into its next century of excellence.

Maria Olano | FNC’s Impact on the Future of Colombian Coffee

Join us for an in-depth conversation with Maria Olano, Senior Coffee Trader for the FNC in Colombia. This episode explores the role of the FNC in shaping the future of Colombian coffee, from sustainability and research to fostering stronger connections between growers and roasters. Maria shares her insights on the evolving coffee market, the impact of innovation, and the upcoming 10th edition of the Colombia Land of Diversity Auction, which showcases the best of Colombian coffee to
the world.

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Mark Your Calendars! Colombia Land of Diversity Auction

The next Colombia Land of Diversity Auction will take place on April 4th. Stay tuned for more updates and be part of this pivotal event to experience the best of Colombian coffee.

We celebrate the diversity of Colombian coffees and growing regions by honoring coffee growers and their farms. Register now for the auction or explore the winning lots!colombialandofdiversity.com

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