La Hermosa doubled their specialty Coffee business with M-Cultivo
La Hermosa, a family-owned farm in Guatemala, exemplifies the art of specialty coffee. Partnering with M-Cultivo, they transformed their operations, secured vital capital, and unlocked new markets through CultivoPro, CultivoCapital, and CultivoCommerce, cementing their place as a CultivoPartner.
CultivoPartner
Acatenango, Guatemala
CultivoPro
CultivoCapital
CultivoCommerce
"Working with M-Cultivo has been a watershed moment for our company... in our access to technology, new markets, and new customers. In particular, the revolving line of credit gives us sufficient access to capital to market our product." Max and Claudia Pérez
The challenge
Despite four generations of experience and an impressive reputation for producing top-tier specialty coffee, La Hermosa faced significant barriers to growth in 2021. With a 200-strong local farmer network, two farms, and a processing facility, their operation was rooted in quality and sustainability. However, limited access to capital and new markets, combined with reliance on outdated tools like spreadsheets, restricted their ability to scale and invest in their future. To overcome these challenges, La Hermosa sought a partner to unlock their full potential—and found it in M-Cultivo.
The solution
2022
La Hermosa transitioned from spreadsheets to CultivoPro, enabling better decision making and improving their operational efficiency.
2023
Leveraging CultivoCapital, La Hermosa secured funding against over 200k lbs of coffee and buyer contracts. This capital fueled their growth, enabling them to expand their specialty coffee production and host their first private auction through CultivoCommerce.
2024
Over three harvest seasons, La Hermosa doubled its specialty coffee business with M-Cultivo’s support. Utilizing over $1 million in capital and hosting two successful private auctions, the family business has cemented its position as a leader in specialty coffee production.
Ready to grow your business?
Join producers like La Hermosa in transforming your operations, accessing capital, and reaching new markets. Become a CultivoPartner today and unlock the tools, funding, and opportunities to grow your specialty coffee business.