Hacienda La Esmeralda continues to break their own records at 2024 coffee auction
Hacienda La Esmeralda set new records at their 2024 private auction, with the top lot, Nido San Jose Natural Geisha, selling for US$7,532/kg. Powered by M-Cultivo’s cutting-edge auction technology, the event provided a seamless, secure, and high-performance bidding experience, ensuring global accessibility and real-time analytics. This milestone auction also marked 20 years since their historic Best of Panama win, celebrating two decades of Geisha excellence.
Boquete, Chiriquí, Panamá
CultivoCommerce
“This year, as we celebrate the 20th anniversary of the discovery of Geisha, we were honored to host our 17th annual auction. Two decades ago, we could never have imagined the heights that the Geisha variety would reach. It has been a true pleasure to witness the love for this variety grow over the years. We are excited to see what the next twenty years hold for the specialty coffee industry." Rachel Peterson
The challenge
As one of the most prestigious coffee producers in the world, Hacienda La Esmeralda required a sophisticated and customizable auction platform to uphold its brand reputation and provide a seamless bidding experience for global buyers. Their 2024 private auction marked the 20th anniversary of their historic win at the 2004 Best of Panama auction, adding significance to the event. Ensuring a high-performance platform capable of handling intense bidding activity and record-breaking prices was paramount.
The solution
M-Cultivo collaborated closely with Hacienda La Esmeralda to deliver a tailored, high-performance auction platform designed to reflect the prestige of the estate and its world-renowned Geisha coffee. The platform featured:
Full brand customization for a seamless and engaging buyer experience.
Scalability to support high bidding activity and accommodate premium buyers.
Real-time analytics and tracking for optimized auction performance.
US$7,532/kg
Highest price per kilogram
US$900/kg +
For all auctioned lots
Global recognition
Continued prestige as a leader in specialty coffee
Ready to grow your business?
Join the growing list of world-class coffee producers leveraging CultivoCommerce to connect with global buyers and achieve record-breaking results. Follow in the footsteps of Best of Panama, and let us help you create an unforgettable auction experience that highlights your coffee's excellence and unlocks new opportunities.