Best of Panama broke all previous auction records, and secured a total auction value of more than US$1.38m
The Best of Panama auction is one of the most prestigious events in the coffee industry, showcasing Panama's highest-scoring coffees. The Specialty Coffee Association of Panama partnered with M-Cultivo to provide a platform that would handle unprecedented global traffic and ensure the auction ran flawlessly, preserving the reputation of this iconic event.
Boquete, Chiriquí, Panamá
CultivoCommerce
“The auction has been another record breaking success, thanks to the hard work and dedication of our producers, to the knowledgeable group of people (national and international) who selected the 50 auctioned coffees, and to the buyers from all over the world…The auction was managed impeccably with the collaboration of M-Cultivo. We have nothing but gratitude for everyone who was involved in this year's event.”
Ana Luisa Miranda, Executive Secretary of the SCAP
The challenge
As one of the most prestigious events in the coffee industry, the Best of Panama auction required a robust, reliable platform to meet the high expectations of its global audience. With hundreds of bidders vying for exclusive lots, it was essential to ensure the platform could seamlessly handle heavy traffic, process thousands of bids, and deliver a flawless experience that upheld the auction’s world-class reputation.
The solution
M-Cultivo worked closely with the Specialty Coffee Association of Panama to deliver a robust, high-performance auction platform tailored to the needs of this iconic event. The platform was customized to reflect the branding and prestige of the Best of Panama, ensuring a seamless and visually compelling experience for buyers worldwide.
Through rigorous performance testing, the platform was optimized to handle extraordinary traffic levels, processing over 30,000 bids per minute during stress tests. This ensured that the auction not only operated smoothly under heavy demand but also upheld the association’s reputation for excellence.
With M-Cultivo’s innovative technology, the event showcased the finest coffees of Panama to a global audience, enabling a record-breaking auction that underscored the quality and allure of Panamanian coffee.
$1.38M+ in total sales
The highest in the event’s history.
18,000 bids placed
by more than 200 global buyers, with no interruptions or technical issues.
New world record
Two lots sold for over $10,000/Kg
Ready to grow your business?
Join the growing list of world-class coffee producers leveraging CultivoCommerce to connect with global buyers and achieve record-breaking results. Follow in the footsteps of Best of Panama, and let us help you create an unforgettable auction experience that highlights your coffee's excellence and unlocks new opportunities.