The Dubai Coffee Auction online on March 13th | Featuring Daterra

Challenging the Perception of Brazilian Coffees

Daterra Coffee: Challenging the Perception of Brazilian Coffee

For over 30 years, Daterra Coffee has been on a mission to reshape the global perception of Brazilian coffee. While Brazil has long been known for its large-scale coffee production, Daterra has proven that high volume and exceptional quality can go hand in hand. Through scientific research, sustainability, and groundbreaking processing techniques, they have positioned themselves as a leader in specialty coffee—not just in Brazil, but on the world stage.

Science, Sustainability, and a Bold Vision

Daterra was founded with a purpose that goes beyond coffee: to use agriculture as a tool for environmental restoration. What began as an experiment evolved into one of the most progressive specialty coffee farms in the world.

From the start, Daterra has embraced a data-driven approach, working with agronomists, universities, and researchers to push the limits of what Brazilian coffee can be. Their work has led to breakthroughs in processing, genetics, and sustainability, setting a new standard for quality-driven coffee production.

Bringing Brazilian High-End Coffee to the Global Stage

For decades, Brazilian coffee has been associated with chocolatey, nutty, and full-bodied profiles, often used as a reliable base for blends. Daterra has challenged this narrative by exploring new processing methods and developing unique coffee varietals that highlight the full potential of Brazil’s diverse terroirs.

One of their most ambitious initiatives is the development of over 70 new coffee varietals, each selected for its resilience to climate change and its ability to deliver distinctive and complex cup profiles. This approach has led to flavors that compare to some of the world’s most sought-after coffees.

Beyond the Cup—A Commitment to Innovation

Daterra’s pursuit of excellence goes beyond coffee quality. They were the first farm in the world to introduce vacuum-sealed coffee packaging (Penta Box), designed to maintain peak freshness and preserve flavor integrity. Through their Our Plot project, they invite roasters to collaborate on research-driven experiments, ensuring that innovation at Daterra aligns with evolving market trends.

At the heart of their philosophy is a deep commitment to sustainability and regenerative agriculture. Daterra actively works to protect biodiversity, implement water conservation strategies, and maintain strict environmental standards that exceed traditional certification requirements.

Introducing a Rare Brazilian Geisha at the Dubai Coffee Auction

Showcasing a rare and extraordinary Brazilian Geisha at the Dubai Coffee Auction, Daterra will present one of its most prized lots: a Natural Anaerobic Geisha. This coffee is a testament to their dedication to research, featuring a Geisha varietal meticulously selected to thrive in Daterra’s terroir, offering a flavor profile that is unexpected for Brazil—tropical and floral, with notes of papaya, pineapple, honey, and delicate herbal tea.

Buyers at the online auction on March 13, will have the rare opportunity to acquire a truly groundbreaking Brazilian Geisha from Daterra.

The Dubai Coffee Auction by DMCC

Join us for the Online Auction event happening on March 13th. Curated by M-Cultivo, this first-of-its-kind event will showcase the world’s top producers.

Join Gabriel Agrelli in the The Cupping Table - Podcast by M-Cultivo

Join us in a conversation with Gabriel Agrelli from Daterra Coffee, as we explore how Daterra has been reshaping the global perception of Brazilian coffee for over 30 years. While Brazil is often associated with large-scale coffee production, Daterra has proven that high volume and exceptional quality can go hand in hand. Through scientific research, sustainability, and groundbreaking processing techniques, the company has positioned itself as a leader in specialty coffee—not only in Brazil, but on the world stage. Tune in to learn about their journey, the innovations driving their success, and their vision for the future of coffee.

Gabriel Agrelli | Daterra: Challenging the Perception of Brazilian Coffees

https://youtu.be/GKRjehyiO4g