Auction Agreement for Santa Felisa Reserva Especial
Bidding Agreement/Payment and Shipping Requirements for Santa Felisa PCA
2024 and ACE Internet Auction
Santa Felisa PCA 2024 Internet Auction is sponsor by The Alliance for Coffee Excellence, Inc.
(ACE) and Agrocomercial Santa Felisa, S.A.. If assistance is required immediately following the
auction please contact: Kathia Lopez kathia@cupofexcellence.org
Acceptance of Terms and Conditions
Your participation in this auction indicates your review and agreement to the following terms.
Should you purchase any Santa Felisa PCA 2024 Internet Auction Coffee lots at this auction
you agree to the terms and conditions of purchase and shipping included in this agreement.
Bidders should assess the value of each coffee based on quality in the cup and its
appropriateness for their company. Farm information is for educational purposes only but
can be used to help sell the winning coffees. Bidders should assess the value of each coffee
based on quality in the cup and its appropriateness for their company. Farm information is
for educational purposes only but can be used to help sell the winning coffees.
Auction Opening Date and Times
Auction will be open for bidding on June 18th, at 00:00 BST (London) Your opening time may
vary, please check based on 00:00 AM (London) The Auction will be open for bidding at
June 17th 2024
• 16:00 PM Los Angeles
• 17:00 PM Guatemala
• 19:00 PM New York
June 18th 2024
• 00:00 AM London
• 01:00 AM Frankfurt
• 01:00 AM Rome
• 02:00 AM Riyadh
• 07:00 AM Shanghai
• 08:00 AM Tokyo
• 08:00 AM Seoul
• 09:00 AM Sydney
Coffee Lots
The coffees selected for the Santa Felisa PCA 2023 Internet Auction auction were narrowed
down from a total of 28 submissions lots from Santa Felisa from Guatemala. The 15 coffees
highlighted below were cupped by jury of 8 cuppers.
Pricing for the lots is figured in USD dollars and cents per pound (lb.). A starting bid of $14.00
USD per pound (lb) for the Geshas, and a starting bid of $9.00 for the other exotic varietals
has been set by the Santa Felisa. All opening bids on all lots must be at the starting price for
the lot or at least higher than the opening price per pound (lb) for the lot. Incremental bids
must be at $0.50 USD per pound or greater.
Bidding, Opening and Closing
Lots will open on a sliding scale biased on the jury scores awarded to the coffees. The bidding
page will indicate “OPEN” hone our after the starting time 19:00 NY time, after which a 3-
minute countdown clock will begin. A bidder may place multiple or single bids on any or all
lots during the open auction or during the 3-minute countdown clock. Each bid on any lot
resets the clock to 3 minutes. A clock on the bidding page will indicate the time remaining for
the auction. Once there are no more bids on any lot during the 3-minute time window the
auction and all lots will close for bidding. A PENDING notification does not end the auction
even though bidding may cease. No bid is final until the FINISHED notification appears. Once
the auction software indicates FINISHED the highest bid wins the lot and all lots are closed for
any additional bidding. At the conclusion of the auction, the buyer for the lot and the person
responsible for payment and for shipping coordination will be the bidder placing the highest
bid or auto bid for that lot. Should there be two identical auto bids the first auto bid placed
wins the lot.
Proxy and Auto Bids
An auto-bid or proxy feature is available to any bidder wishing to allow the software to place
their next highest bid. A bidder can place a high bid on any coffee lot using the auto-bid
function. The software will then place a fifty cent higher bid above a competitive bid until the
auto bid price is reached. The software will not place any higher auto-bid amount unless there
is a competitive bid for that lot. Each Bidder will be able to view the current high bid for a Lot
at any time during the Auction. Individual bids once accepted by the auction software, may
not be revoked or withdrawn. However, you may cancel an auto-bid to prevent the system
from placing further bids on your behalf.
Communication During and After Auction
Each Bidder will log in using his/her confidential password. All bids will be identified during
the auction with a bidding number not a company name. During the auction the software will
communicate any outbids, any auction issues, notifications or final successful bids using the
email address registered for that bidder. It is the bidder’s responsibility to ensure that the
registered email is correct. Contact Mcultivo and ACE staff for verification if uncertain.
Packing Information
Santa Felisa coffee lots are packed with multilayer bags in 11.50 kg vacuum packed bricks and
coffees will be shipped in boxes of 2 bricks each (23 kg per box). Successful bidders will be not
charged any extra cost for the packing. The number of 23 kg boxes as well as the weight in
pounds will be shown. A broken seal on any package does not automatically warrant a claim
or indicate a quality change.
Financial Responsibility for Payment
The individual bidder placing the highest bid at the close of the auction is responsible for the
financial payment to the exporter of the entire lot. The exporter may at their discretion
approve multiple payments and multiple shipping instructions for a single lot the successful
bidder must request the approval and submit all the shipping instructions within 7 days of the
auction for the exporter to review and approve. If the exporter or the country partner denies
the request for any reason the bidder will be held liable for the entire payment regardless of
group purchase. If a lot is split and sent to more than one destination the buyer will be
responsible for any additional costs associated with that export.
It is required that the lead bidder in the auction collaborate with the exporter facilitating
communication and expediting the payment process if any setbacks are encountered
regarding payment or complications in communicating with other buyers from the group.
Payment Requirements
FOB Price – US$ 14,00 base price for the Gesha Coffee Varietal.
FOB Price – US$ 9,00 base price for the other Exotic Coffee Varietals.
Full payment of the lot(s) is required prior to shipment unless other requests are made in
writing and approved in advance.
Full payment is due within 30 (thirty) days after the close of the auction regardless of ship
date or method. If payment is not made after 30 days, the exporter will have the right to
nullify the sale agreement.
ALL PAYMENTS WILL BE MADE TO:
1) BENEFICIARY BANK
Account name: Banco Industrial S.A.
SWIFT/BIC: INDLGTGC
Adress: 7a Av. 5-10 zona 4 Centro
Financiero, Cuatemala City, C.A.
Guatemala C.A. 01004
Phone : (502) 2420-3000
2) FINAL BENEFICIARY
INFORMATION
Final beneficiary name: Agrocomercial
Santa Felisa S.A.
Adress : 2da Ave. 0-70 zona 3 Col. Bran
01003 Guatemala
Final beneficiary account number : 465-
001545-8
IBAN: GT51-INDL-0201-0000-0046-5001-
5458
Shipping Requirements
Shipping instructions are to be sent to Santa Felisa PCA 2024 Internet Auction within 7 (seven)
days of the close of the auction by the successful bidder or the bidder’s designated importer.
Bidders can nominate any importer.
All lots must be shipped within 15 days of the auction, given the exporting company has
received all the needed paperwork to do so. No claim may be made to the exporter, farmer,
Alliance for Coffee Excellence, or Santa Felisa on any lot 60 days after the auction.
Santa Felisa lots are shipped FOB, net weight and applicable fees from Guatemala via courier,
air freight or sea freight. The shipping cost and any applicable fees will be charged to the
bidder. Lots will be shipped as per the instructions and at the cost of the successful bidder.
Any changes that result in extra fees will be paid by the buyer.
THE EXPORTER FOR SANTA FELISA LOTS:
Santa Felisa PCA 2024 nominated exporter is:
Company:.Agrocomercial Santa Felisa, S.A.
Address: 2da. Av. 0-70 zona 3, Col. Bran 01003 Guatemala City Central America
Tax ID: 8043504-1
Contact Name: Antonio Meneses Hernandez
Contact Number: (502) 5203 8143
Whatsapp Number (only): (502) 2215-7302
Email: antoniomeneses@santafelisacoffee.com, luciameneses@santafelisacoffee.com
Copy to: Kathia Lopez kathia@cupofexcellence.org
All buyers must contact the exporter, coordinators and ACE within 7 days of the close of
the auction.
Modification of this Agreement
The Management of the ACE program have the right to modify this Agreement and any
policies affecting the website. Any modification is effective immediately upon posting to the
website or distribution via electronic mail. Your continued use of the auction or website
following the notice of any modification shall be deemed your acceptance of the
modification(s)
Indemnification, Claims and Disclaimer
Use of this internet auction and ACE website is at the bidder’s own risk. Bidders agrees not to
hold the Alliance for Coffee Excellence, Santa Felisa, the provider of software, internet
services or telecommunications companies for any consequential, incidental and/or
liquidated damages if any that may result from or is claimed to result from, the bidder’s
participation in the auction. The winning coffees have been ranked and scored in blind
cuppings. The winning farm and the specific coffee lot information is submitted by each
farmer and is not known to the public until the winning coffees have been disclosed following
the completion of cuppings held by the chosen panel. ACE assumes the farm information is
correct and up to date but is not responsible should some information change before or after
the auction. Bidders should assess the value of each coffee based on quality in the cup and its
appropriateness for their company. Farm information is for educational purposes only but
can be used to help sell the winning coffees. All quality claims must be made within 15 days
of delivery as per the Green Coffee Association of NYC ruling but no claim can be made on
any coffees shipped more than 45 days after the close of the auction. Should a claim arise, a
neutral arbitration panel will be assembled to assess the claim. Bidding at this auction
represents a contract to purchase the coffee. Should a Buyer default on payment legal
remedies will be undertaken.